Mediakirja (The Media Book) is a yearbook of Medialiitto (Finnmedia), an advocacy organisation for the Finnish media industry and printing companies. I was asked to be the art director of the book of 2017, the second time the book was published.

My idea was to mix different media consepts. It has two covers, inside the hard book covers there is a magazine like soft cover publication. Also the layout is a combination of book and magazine styles. The third element is the AR content, where the photo collages wake up to life trough the mobile phone screen.

I art directed the book, designed it and did the layout. I also designed the AR animations for the book, directed the video material for it and created the photo collage illustrations for the AR content. The AR script writing we did in co-laboration with the editor in chief Ville Blåfield.

Client: Medialiitto (Finnmedia)
Year: 2017
Credits: Editor in Chief: Ville Blåfield / Infographics: Outi Kainiemi / Photographs: Eeva Anundi, Suvi Elo, Teemu Kuusimurto, Vilma Pimeneoff, Heli Sorjonen, Juuso Westerlund